Sarah Lorraine Brown

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University of Oregon advertising and public relations student trying to figure out the right professional direction to take, in search for inspiration.

42. New Blog

To make everything more accessible, I will be posting my blog onto my online portfolio from now on. Please feel free to check it out. I will continue to post about advertising, public relations, pop culture, and things that inspire me. So if you follow me on tumblr and enjoy my current posts I would love for you to continue to follow my posts on that blog. Thanks to all of you who have liked or reblogged my past posts, I have really appreciated it!

New Blog: http://sarahlorrainebrown.com/?page_id=66

Online Portfolio: http://sarahlorrainebrown.com

Keep in touch via Twitter! @SarahBrown497

41. My Personal Manifesto.
This is my personal manifesto that I wrote last fall term. I have finally had some time to put it together on InDesign so that I can print it out and put it on my wall as a reminder. It is something that I think everyone should do. It’s awesome to be able to sit down and really think about what matters to you and what your values are. Plus, it’s a really great reminder to yourself every time you look at it. So if you have some time, write your own! You won’t regret it.

41. My Personal Manifesto.


This is my personal manifesto that I wrote last fall term. I have finally had some time to put it together on InDesign so that I can print it out and put it on my wall as a reminder. It is something that I think everyone should do. It’s awesome to be able to sit down and really think about what matters to you and what your values are. Plus, it’s a really great reminder to yourself every time you look at it. So if you have some time, write your own! You won’t regret it.

(Source: sarahLorraineBrown.com)

39. I need your help!

I purchased the Yin & Yang theme from ThemeForest recently to put together my professional online portfolio. I’ve been working on putting together my portfolio, but I’ve run into some issues. I uploaded my portfolio items under the portfolio section on wordpress, but for some reason my portfolio pieces are not showing up on the home page of my site like they should be. They aren’t showing up anywhere. I’ve been working on this issue for hours and cannot figure out how to make my portfolio items visible to the public on my website. Any help?

38. Lyric Videos

Like I have stated before in past posts, I am obsessed with typography. I absolutely love it and could spend hours designing different styles and looking at different types of typography. With that said, I know I have also talked about how I love these lyric videos that have been popping up everywhere on YouTube. I am determined to create my own. Since it’s summertime and I finally have a little time to get some creative juices flowing without having to worry about course work, I would love to work on creating one of my own lyric videos. There’s only one problem. I have no idea how to create one, or what software to use. That’s where you come in. I need your help on figuring this out. You would be a major help if you could let me know any info you might have on this, or if you could send me to someone who knows a thing or two about this. So do any of you have any info on this? Like type of software used, etc.?

37. “Sometimes you gotta change things up.”

Mike’s Hard Lemonade is a wine cooler, more commonly called bitch beer for its high customer base of women. It’s been one of those products that men are just turned off of because it’s considered to be a woman’s drink. It’s almost along the lines of purchasing tampons for their girlfriends, guys just don’t go out and buy themselves wine coolers. I’ve known a few guys to get called out at parties for drinking a wine cooler, because usually when you think of wine coolers you think about what high school girls used to go out and get to drink with their girlfriends on a Friday night.

Mike’s Hard Lemonade has been trying to take the bitch beer image and try to target men with their advertisements to change the stereotype behind it. They have been doing this for quite a while now, but this particular advertisement from the campaign has caught my eye most recently. I loved it. It made me laugh and I thought it was really clever. It’s obvious that Mike’s is trying to reach out and connect to a different audience and get rid of the stigma behind its product. But just because they produce witty commercials targeted towards men, does it change the way men feel about the product?

If you’re a male, I want to hear from you. Is this campaign affective? Does it change how you feel about the product, or are you still embarrassed to be caught drinking it at a party?

36. UO Photo Contest to Help Educate and Spread Awareness

“UO Show Us What U See” and Win $100

EUGENE, Ore. (May 10,2012) – Many of the activities that UO students enjoy when the weather gets warmer can be harmful to Eugene water quality and the life that relies on it. With spring term upon us we spend much more time outdoors. Activities range from walking the dog, partying on the lawn, barbecuing and of course, floating down the river.

The City of Eugene Stormwater Program is sponsoring a campus-wide contest asking UO students are asked to share signs of stormwater pollution and prevention through photos and videos.

The photo contest features two categories, pollution and prevention. Pollution refers to anything that affects our water sources, from litter to oil runoff. Prevention refers to anything or anyone preventing pollution from occurring. Both categories will have a 1st prize of a $100 gift card and a 2nd place prize of a $65 gift card.

The video contest is to be a 30-60 second video focusing on stormwater pollution, how it affects us or ways to prevent it. There will be one prize of a $100 gift card.

Additionally, one random drawing winner will receive a $50 gift card.

The contest begins Facebook event on Monday, May 21 with the submission deadline set for Sunday June 3. Submissions will be emailed to eugenestormwater@gmail.com with the category title in the subject line. Photos will then be uploaded to the City of Eugene Stormwater Facebook page, http://on.fb.me/K21LoZ. Winners will be voted on by the City of Eugene Stormwater Program staff and announced on June 2.

About stormwater:

Stormwater is water that flows across land– and it’s not limited to what falls from the sky. It includes water that runs off any hard surface, from roads to roofs, or even sun-baked fields. In Eugene, this “runoff” is not treated before it enters the storm drain system and flows directly to nearby waterways. That means any pollution collected by the runoff is carried into local streams, creeks and rivers, affecting water quality for plants, wildlife and people in the community — in short, stormwater impacts all life.

 

In east Eugene, storm drains empty into the Millrace and the Willamette River. In west Eugene, stormwater empties into Amazon Creek and eventually makes its way to Fern Ridge Reservoir and the Willamette River.

Stormwater pollution sources are:

Fluids from your car

Food grease and cooking oils that leak from trash cans

Herbicides, pesticides and fertilizers from yards

Pet waste that isn’t cleaned up.

Chemicals for cleaning and maintenance

Trash and litter on streets and sidewalks

Loose dirt from landscaping projects

 

Ways to prevent stormwater pollution.

Wash your car in a designated area, such as a car wash.

Keep your car’s engine in good condition to prevent fluid leakage.

Throw your trash away to prevent litter.

Replace leaky trashcans to stop oil runoff.

Plant trees and ground cover to prevent erosion.

Clean up after your pet.

More information can be found at www.happyrivers.org.

Contact:

Dana Nicholson

Account Supervisor at Allen Hall Public Relations

925-360-1595

dnichols@uoregon.edu

35. STOP KONY 2012


This movement has become a viral sensation over night. Love it or hate it, it is possibly one of the most viral movements that has ever happened, opening peoples eyes and asking them to take part in a social movement. This movement has spread like wildfire. Just today I got around 10 invites to “Cover My City” for the Cover The Night event occurring 4/20/2012. It’s honestly so amazing what social media can do for us these days and this is a great example. 

If you are unaware of this movement, please watch the video above it explains it all. To sum it up, Joseph Kony is a rebel who has forced thousands of children into becoming child soldiers. The organization Invisible Children was formed to help these kids have a voice and help get the word out to the world so that Kony could be stopped. Cover The Night is an event the organization created to spread the word about Knoy. It want sto make him famous, so those who don’t already know who he is will. The organization want his name to be known and the story to be told so that people will know what is going on and want it to end.

I am personally all for the movement. There are so many horrible things going on in the world these days and if we can all come together to help put an end to things one by one it can only make our world a better place.

Yes, there are a lot of speculations going on about this movement. Is the money really going to where they say it’s going? Is the situation over there really that bad? But these types of questions can be asked about any non-profit organization trying to raise money to help with a cause that we cannot witness at first hand. I know, because I am guilty of these speculations myself anytime I see a commercial asking for money for one cause or another. 

I know there will always be conflict in the world, and there are some things people turn there eyes away from, but if we have an opportunity to make a difference with this just imagine what else people could do if they band together to make a change.

Social media played a HUGE role making this campaign viral. It is amazing to see that social media can accomplish something like this. Just think of what we could do if we all used our social media to make an impact on issues like this rather than to gossip about the lives of celebrities. No, this is not the first time social media has played a huge role in social issues, but it is a great example. It is clear to see that social media has really shaped our lives and has become a game changer to distributing information to mass amounts of people.

Educate yourself on this issue. I want to know your opinion. Are you for the Kony movement that the Invisible Children organization started? Why or why not?

34. The Girl Who Silenced The World For Five Minutes

This girl is something else. To think that she was so young when she gave this speech. So intelligent and makes so many good points, “If you don’t know how to fix it, please don’t break it.” We only have one world, we need to take care of it.

33. @Post_Anonymous - 50 Day Challenge
Last Spring term I did a 50 day challenge for my advertising writing and design concepts class. For that project I decided to take my Ipod and put in on shuffle each morning. I would take the first song that came on and turn it into a typography that I felt went with the mood of the song. I titled the project “Typography On Shuffle" and created a blog for it, posting each day. At the end of the project I put it all together and turned it into a video. This time I decided to do something a little different. For this time around I will be posting inspirational quotes all over the city of Eugene and the University of Oregon campus. Intrigued? Follow my project on twitter at @Post_Anonymous. So far I’ve been getting good feedback, but I would love to hear what you think. I’m hoping these quotes will uplift, inspire, and motivate people through out the day when they unexpectedly come across them. Hope you enjoy!

33. @Post_Anonymous - 50 Day Challenge

Last Spring term I did a 50 day challenge for my advertising writing and design concepts class. For that project I decided to take my Ipod and put in on shuffle each morning. I would take the first song that came on and turn it into a typography that I felt went with the mood of the song. I titled the project “Typography On Shuffle" and created a blog for it, posting each day. At the end of the project I put it all together and turned it into a video. This time I decided to do something a little different. For this time around I will be posting inspirational quotes all over the city of Eugene and the University of Oregon campus. Intrigued? Follow my project on twitter at @Post_Anonymous. So far I’ve been getting good feedback, but I would love to hear what you think. I’m hoping these quotes will uplift, inspire, and motivate people through out the day when they unexpectedly come across them. Hope you enjoy!

32. Facebook Timeline

About a month ago Facebook updated its website once again. I have always been reluctant to update my profile to the new style and have hated getting on only to find that everything has been changed once again. Facebook keeps making it easier and easier to stalk your friends and see everything they are doing on this social network. The most recent update was the timeline. I watched the video that Facebook had put together to promote the new change. After watching it, I didn’t really get the whole point. It made the profiles look weird and I didn’t understand the flow of the timeline. After several of my friends changed their profiles I decided to hop on the band wagon. After a few weeks of using it, I have decided that this is one update Facebook has done that I love. I am finally getting used the layout and I love how you can click on a year and your profile will scroll to it. You can look at past posts and what was going on in your life at that time. It’s great because it allows you to be kind of nostalgic from past Facebook posts. I have been pretty entertained to look at videos friends have posted on my wall from years earlier. I then can share that video on their timeline to remind them about it and bring back those memories. It’s something that I have grown to enjoy because it brings back old memories and let’s me look at how I have changed my cyber footprint over the years. What do you think of the new timeline profile on Facebook? Yay or Nay?

31. #FreeToTweet
Today is the 220th anniversary of our rights as Americans to have the freedom of speech, one of the most important rights we have. Many other people around the world do not have the freedoms that we do, including this one, which is extremely unfortunate. I can’t even imagine not having the right to blog or tweet about what I want to say, or if musicians and protesters were silenced by the government if they wanted to speak out about issues. We as Americans are so fortunate to have the right to speak our mind, speak up about issues in politics that concern us, and have the freedom to practice whatever religion we choose. I feel like sometimes we take this right for granted because it’s something we have all had since we can remember, so we need to celebrate today and recognize that we are very fortunate to have this right. You have a voice, so use it!

31. #FreeToTweet

Today is the 220th anniversary of our rights as Americans to have the freedom of speech, one of the most important rights we have. Many other people around the world do not have the freedoms that we do, including this one, which is extremely unfortunate. I can’t even imagine not having the right to blog or tweet about what I want to say, or if musicians and protesters were silenced by the government if they wanted to speak out about issues. We as Americans are so fortunate to have the right to speak our mind, speak up about issues in politics that concern us, and have the freedom to practice whatever religion we choose. I feel like sometimes we take this right for granted because it’s something we have all had since we can remember, so we need to celebrate today and recognize that we are very fortunate to have this right. You have a voice, so use it!

29. The Greatest Speech Ever Made

Speech made by Charlie Chaplin. This is powerful stuff. Everyone should watch this.

28. A Message For All The Thinkers Out There

I love this. @BobGarlick tweeted about it and I was intrigued by the title, so naturally I had to check it out. It was an archived post from his blog, Marketing In A New Age. Check it out.

(Source: garlickdesign.com)